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November 12th, 20 David Henzel
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No matter what product or service your software may offer consumers, there are certain universal steps you can take to ensure you are doing your best to acquire users and sales for your company.
This is a much longer process than you might think. It took Aaron a long time because, for a long time, he had never had an example of his dream customer. In the beginning, he wasn’t picky. He took on anyone he thought he could help.
Over time, after working with enough SaaS founders, I’ve realized that there is a better way to identify who our dream customer is.
Instead of focusing on SEO (which will attract a wide variety of people, but can be unwieldy) and one-to-one (which can be a slow process), try attracting a group of people through businesses, groups, companies, and organizations that serve your ideal customer. Make a list of 100 contracts, if you’re building a partnership strategy like this.
First of all, you make them look better, with their users and second of all, you provide a generous referral commision.
Come up with something low risk you can provide your partner so they can see how you work.
If I don’t know you and know your product, I’m not going to get married to you.
You go on a few dates with the people you’re dating before getting serious. The same goes for this type of business relationship and partnership. Write a few blog articles for them, talk about how you can close the success gap and you do a bit of work for them so they can introduce your product to their followers, as a gift to them.
Partners are the most lazy people on earth (not that they’re not successful) but they won’t go out of their way to write a post about your product for their audience. But if you present them with pre-written social media posts, pre-written emails, pre-written almost-anything, a landing page…
Aaron helps SaaS companies with an ARPU of $100 or more achieve scalable, predictive growth and are looking for proven systems and frameworks they can implement into their business to increase revenue and build a scalable SaaS.
How people can people reach the guest:
Website: Aaron Krall
Twitter: @aaron_krall
Facebook Group: SaaS Growth Hacks
LinkedIn: Aaron Krall
This interview is part of the How We Solve podcast. To hear more from industry experts who are solving everyday business problems, check us out on Spotify, Apple Podcasts, and on our website.
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