How We Solve

Positioning Your Company in the Market

Entrepreneur defines positioning as a process of differentiating your product or service from that of your competitors and helps you to determine which market niche to target.


Positioning is how you put your service or products in the eyes of your ideal customer. It’s a complex, but necessary step to take when setting up your business for success. At first, when you are launching your business, you can only guess and have a “theory” on positioning your business in the market.

Once you have a number of customers and you get a clearer picture of how your product or service helps them you can fine-tune your messaging and work on the actual positioning strategy. 

You need to understand

There are a couple of questions you need to ask to understand better your product and how to approach the positioning of it.

  • Who are you selling to?
  • What is your customer really buying from you?
  • What your unique value is?
  • How are your services and/or products better than competitors?
  • Who are the competitors’ comparables are?

After gathering all the answers and data necessary to create a proper positioning strategy:

  • Create a positioning statement and describe it with 2 to 3 sentences
  • Use this statement wherever your business is present - on your website, social media accounts, sales decks
  • Educate your team, help them understand the positioning message, so they can easily convey it to the customers
  • Test your statement - check if it speaks to the ideal customers, and fine-tune it until it speaks directly to their needs and wants

We solve the following problems on the topic of POSITIONING:


How you position your self in the market


How to find the right pricepoint


How do know which features to build


How to find your ideal customer profile

Getting the positioning of your business right is one of the hardest nuts to crack!

As always we have talked to experts and thought leaders so you can learn from them and you do not have to fall into the same pitfalls.

In episode 8 of HWS podcast, David talked with Paul Klein, an expert in positioning and pricing. Paul’s main question that everyone should answer is: what is your worth? Once you have that settled, follow Paul’s 4 step positioning process.